All Tune and Lube Rebrands as All Tune Total Car Care
Simplified name reflects renewed focus on full-service auto repair and customer experience.
Austin, TX – May 28, 2025 – All Tune, one of the longest-standing names in auto repair franchising, has announced a major rebrand under the new name All Tune Total Car Care. The new identity modernizes and simplifies the brand, aligning it with a broader vision for service, consistency, and long-term franchise growth.
The rebrand unifies several previous brand names into one clear offering, streamlining operations and messaging for both customers and auto repair franchise owners. Moving forward, the company will use both “All Tune” and “All Tune Total Car Care” across locations, marketing materials, and its new website, alltune.com. Legacy signage and materials will transition gradually as shops update over time.
“For customers, this change makes it easier to understand who we are and what we do,” said John Jordan, President of All Tune. “For franchisees, it means a clearer identity, simpler operations, and a brand platform that supports delivering great service every day.”
This brand update reflects more than just a name change. It’s part of a larger strategy to modernize the franchise system — bringing in new tools, improving shop operations, and raising the standard for customer experience across the network.
By focusing on full-service auto care under a single, recognizable brand, All Tune is making it easier for local shop owners to grow strong businesses while delivering the kind of high-quality service drivers expect.
Learn more about franchising with All Tune at www.alltune.com/franchise.